The AI Citation Kit: tell the engines who you are, in the places they look.
llms.txt, a Master FAQ, entity pages and the sameAs graph. Four artifacts, one job: make your business a thing an AI can recognize and quote correctly.
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Key takeaways
- What is the AI Citation Kit? Four things published at your site's root that tell AI crawlers who you are: llms.txt, a Master FAQ, entity pages and a sameAs graph.
- What is llms.txt? A plain-text file at the root describing your business, your key pages and how you want to be described. An emerging convention, not a rule.
- Does it actually work? The entity and FAQ work does, measurably. llms.txt itself is unproven and we say so rather than selling it as a certainty.
- What does it cost? $249 as a one-time project, or included in every new build and AI-readiness upgrade at no extra charge.
What is in the kit
llms.txt
A plain-text file at your root describing the business, the pages that matter and how you want to be described. An emerging convention, published because it is cheap and may pay off.
Master FAQ
One page answering every question a buyer or an engine might ask, each answer written to stand alone when it is quoted away from the page.
Entity pages
One authoritative page for the business and one for each person who matters, so an engine has somewhere definitive to resolve who you are.
sameAs graph
Schema links to the profiles that corroborate you: Business Profile, LinkedIn, directories, professional bodies. Identity confirmed from more than one direction.
What is proven and what is not
The entity pages, the schema and the Master FAQ are doing measurable work today: they are what an engine reads to decide who you are and whether it can quote you safely. llms.txt is different. It is a proposed convention, adoption is early, and no engine has committed to reading it. We publish one anyway because it costs very little and cannot hurt you, but we are not going to sell it as the reason your citations improved. When something on this page graduates from convention to standard, we will say so.
How it gets installed
- Step 01Inventory. What the engines can currently work out about you, and where they would get it wrong.
- Step 02Write. The entity pages and Master FAQ drafted from your own material, then edited and signed by a senior marketer.
- Step 03Mark up. Organization, Person and Service schema with the sameAs graph, validated against the current vocabulary.
- Step 04Publish and push. Files at the root, pages indexed in Google and Bing, IndexNow pinged.
AI Citation Kit questions
A plain-text file published at the root of your site, in the same place as robots.txt, describing what your business is, which pages matter and how you want to be summarized. It is a convention proposed for AI crawlers, not a standard any engine is obliged to follow.
No, and anyone telling you otherwise is guessing. Adoption is early and no engine has committed to reading it. We publish one because it takes very little time, it cannot hurt, and if adoption grows you are already there. The parts of this kit that are proven are the entity pages, the schema and the FAQ.
One page answering every question a buyer or an engine might ask about your business, in one place, with each answer written to stand alone. It becomes the most quotable page on most sites and the internal hub the rest of the FAQ content links back to.
The set of links in your schema pointing at the other profiles that confirm who you are: your Business Profile, LinkedIn, industry directories, professional bodies. It lets an engine connect the entity on your site to the entity it has seen elsewhere.
Because before an engine can cite you it has to be confident about who you are. An entity page gives it one authoritative place to resolve the business, the location, the services and the people, backed by schema that confirms it in code.
Yes, and the Learn guides explain how. Most owners would rather not hand-write JSON-LD and validate it, which is what the $249 buys. There is no lock-in either way: the files are yours and they stay on your site if you leave.
Every file is validated before we report it done: the schema against the current schema.org vocabulary, the llms.txt against the proposed format, and every page checked live as a logged-out visitor. You get the validation output, not a claim.