Free tools
Tools that answer a question without asking for your credit card.
Every tool here does one job, runs in your browser and does not need an account. Use them on your own site, on a competitor, or on a site you are thinking of buying. If a tool tells you something is broken, the fix is published on the Plans and Pricing page at a price you can read before you call.
Check your site
AI Visibility Score
The eight-point check. Enter a website address and see what Google, the map pack and the answer engines can and cannot do with it. Twenty seconds, no login.
Bing Index CheckerIn build
ChatGPT's web answers lean on Bing. This counts how many of your pages Bing has actually indexed, which is usually fewer than the owner expects.
HTTP Status and Redirect CheckerIn build
Follows the whole redirect chain and shows every status code on the way. Chained and looping redirects quietly bleed authority.
Core Web Vitals CheckerIn build
Field data, not a lab score: what real visitors on real phones experienced on your page in the last twenty-eight days.
Broken Link FinderIn build
Crawls a page or a small site and lists the links that go nowhere, including the ones pointing at competitors who have since moved.
Build your structured data
Schema Markup GeneratorIn build
Fill in a short form, get valid JSON-LD for LocalBusiness, Service, FAQPage, Person or Article, written to the current schema.org vocabulary.
Schema Validator and PreviewIn build
Paste a URL or your JSON-LD and see what a search engine reads back, with the errors and warnings in plain English.
llms.txt GeneratorIn build
Answers the file AI crawlers look for: who you are, what you sell, which pages matter and how you want to be described.
Google Snippet PreviewIn build
Type a title and meta description and see where Google will cut them off, on desktop and on a phone.
Robots.txt and Sitemap CheckerIn build
Confirms the engines are allowed in, that your sitemap is where you think it is, and that it lists the pages you actually want indexed.
Write pages engines can quote
Answer-First CheckerIn build
Looks for a twenty to forty word answer directly under each question heading, which is the block answer engines lift most often.
Readability CheckerIn build
Grade level, sentence length and passive voice. Pages written at a twelfth-grade reading level lose customers and citations alike.
Keyword Density CheckerIn build
Shows what a page is actually about, and flags the stuffing that used to work and now does not.
Entity CheckerIn build
Finds the vague pronouns and missing place names that stop an engine from being certain which business the page is describing.
Run the numbers before you spend
Cost Per Lead CalculatorIn build
What a lead currently costs you, so you can judge any proposal, including ours, against it.
Customer Lifetime Value CalculatorIn build
What a customer is worth over the whole relationship, which is the number that decides what a lead is worth paying for.
SEO ROI CalculatorIn build
Traffic, conversion rate and close rate in; a defensible return estimate out. Conservative by default.
Website Cost EstimatorIn build
Page count, content needs and features in; a range that matches our published prices out.
Why we give these away
Because the alternative is a proposal you cannot check. An owner who has already run their own numbers asks better questions, and a client who understands what is broken is easier to help than one who has been told to trust us. If a tool shows your site is in good shape, that is a useful answer too, and it costs you nothing to find out.
Start with the AI Visibility ScoreQuestions about the tools
No. The tools run without an account. The AI Visibility Score will email you the long-form report if you ask for it, and that is the only place an address is requested.
We keep the address long enough to run the check and to stop abuse of the service, and we do not sell it, trade it or add you to a mailing list. The Privacy Policy spells out the detail.
Yes. Every tool here reads publicly available signals, the same ones any search engine reads. Nothing requires a login to the site being checked.
They are accurate about what they measure, which is publicly visible signals. They cannot see your analytics, your revenue or your Search Console, so treat a result as a strong indicator and let a human confirm the cause before you spend money on a fix.
Only if you ask. There is no drip sequence and no sales call unless you book one. The prices are published, so you can decide on your own time.