Human-verified AI content
AI writes the draft. A human signs the page. Here is the checklist.
Every agency now claims a human reviews the AI output. This is the actual standard ours are held to, printed in public so you can hold us to it.
Key takeaways
- Who writes the content? AI writes the first draft. A senior marketer then edits it against your own material and signs it before it publishes.
- What is the eight-point check? Client-specific facts, verified figures, working links, author box, trust signals, schema, structure, and a filler sweep.
- Why publish the standard at all? Because every agency now says a human reviews the AI. Printing the actual checklist is the only version of that claim you can hold us to.
- What happens if a page fails? It is held. A failed check is not softened or waived quietly; it is fixed, or you are told what is missing and who has to supply it.
The eight-point check
- A client-specific fact in every section. If a competitor could publish the section unchanged, it fails. We cut rather than pad.
- A first-hand detail no competitor could publish. Drawn from your own material, never invented and never widened beyond what it actually says.
- Filler and hedges cut. If deleting a sentence loses no information, the sentence goes.
- Every date and figure sourced and verified. Anything unsourced comes out rather than getting softened into a vaguer claim.
- Every link checked live. Internal and external, none to redirects, none to your competitors.
- Author box, updated date and matching schema. What the code claims and what the visitor sees have to agree.
- Your real selling points survived the edit. A page about your business that carries none of them has been edited into a generic article.
- Structure and standards. One H1, question headings with answers underneath, real lists, honest Rank Math score.
What happens when a page fails
It is held. Not softened, not waived quietly, not published with a note to fix it later. A held page comes back to us, or comes back to you with a plain statement of what is missing and who has to supply it. The value of a published standard is that it is inconvenient sometimes; a checklist that never holds anything up is decoration.
Why we publish this
Because "human reviewed" has become a phrase that means nothing. Every agency using AI says it, almost none of them will tell you what the human actually checked, and there is no way for a buyer to tell the difference before the invoice arrives.
Printing the checklist is the only version of the claim you can test. If a page we published fails one of these eight points, you have something concrete to point at, and we have nowhere to go.
What this is not
It is not a promise that AI wrote nothing. It did, and pretending otherwise would be its own kind of dishonesty.
It is not a claim that the check makes content rank. It makes content accurate, specific and structured, which is what ranking and citation are built on, but it is not a substitute for the search work itself.
Score your current pagesQuestions about the standard
The first draft is. Then a senior marketer edits it against your own material, checks it against eight points and signs it. What publishes is not what the model produced, and the difference is the part you are paying for.
Because it removes the blank page and the slow first pass, which is where most agency time went. The judgment, the client-specific facts and the editing are where a human actually adds value, and that is where ours goes now.
No filler phrases, no hedging that says nothing, no paragraph that any competitor could publish unchanged. If deleting a sentence loses no information, the sentence goes. It is a deletion standard as much as a writing one.
A member of our editorial team with decades in the field. Under Quiet Client we keep our own people off the public site the same way we keep our clients off it, but you deal with the same named person throughout your project.
Yes. The eight-point result for each page is available to you, including anything that was marked as not applicable and why.
You win. It is your business and your voice. We will tell you plainly when we think a change costs you something in search, then do it your way and note it.
Yes. A meta description, a schema FAQ answer and an audit recommendation go through the same bar. Generic short copy is exactly as much of a miss as generic body copy, and easier to let slide.