Dental websites built to answer the questions patients actually ask.
Patients research before they call, and most of what they type is a question. A dental site that answers those questions plainly gets found, cited and booked.
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Key takeaways
- What do dental patients search for? Procedures, cost, pain, sedation, insurance and whether you take new patients. Almost all of it phrased as a question.
- Why does that suit AI search? Because a question with a clear answer is exactly what an answer engine lifts. Dentistry is one of the best-fit verticals for this work.
- What schema do dental sites need? Dentist and MedicalBusiness for the practice, Service for each procedure, FAQPage for the questions, and Person for the clinicians.
- What does it cost? The same published prices as every other vertical: builds from $1,600, upgrades from $2,600, care from $199 a month.
What these sites usually get wrong
- Procedure pages that describe the technique instead of answering what it costs and whether it hurts
- One generic services page covering twelve procedures, so none of them can rank for anything
- Clinician photos with no names, no credentials and no Person schema behind them
- Insurance and payment information buried on a contact page or missing entirely
- No answer anywhere to the question almost every new patient asks first: are you taking new patients
What we build instead
- A page per procedure, each headed by the question a patient types and answered in the first paragraph
- Cost, duration, recovery and sedation options stated plainly rather than left for the phone call
- Dentist, MedicalBusiness, Service and FAQPage schema, validated rather than assumed
- Named clinicians with real credentials and Person schema, because health content is held to a higher trust bar
- Google Business Profile completed properly, because dental search is local search first
Questions from dental practices
Yes. Search engines treat medical and dental content as higher-risk and weigh author credentials, accuracy and trust signals more heavily. That is why named clinicians, real credentials and matching Person schema matter more here than in most verticals.
AI drafts it, and a senior marketer edits it against your own material. Anything clinical is written to be reviewed and signed off by your clinicians before it publishes. We do not put unreviewed medical claims on a practice site.
Nothing patient-identifying goes on the site or into schema, and our Quiet Client promise means we never publish your practice name as a client either.
Yes. Course pages, program schema and the question-led structure work the same way, and the buying cycle is longer so the FAQ work pays off more.
A page per location with its own LocalBusiness schema and its own Business Profile, rather than one page listing addresses. Each location needs to be its own findable entity.