Law firm websites that answer the question before the consultation.
People research a legal problem long before they call a lawyer, and almost every search is a question. The firms that answer those questions publicly are the ones the engines quote.
Score your site free
Key takeaways
- What do people search before hiring a lawyer? What their situation means, what it will cost, how long it takes, and whether they even have a case. Almost always as a question.
- Why does that favour AI search? Because the answer engines are answering exactly those questions, and most firm sites answer none of them in public.
- What schema applies? LegalService or Attorney for the firm, Service for each practice area, Person for each attorney, FAQPage for the questions.
- What about advertising rules? Bar advertising rules vary by state and apply to your website. We write to them and you or your compliance reviewer approves before anything publishes.
What these sites usually get wrong
- Practice area pages that describe the area of law rather than the problem the client has
- Attorney bios listing schools and admissions with nothing about what they actually do for a client
- No cost information at all, when cost is the second thing every prospective client wants to know
- A single contact form as the only call to action, with no way to self-assess first
- Claims about results that the state bar rules would not permit, left over from an old site
What we build instead
- A page per practice area headed by the client's problem, not the legal category
- Fee structures explained: hourly, flat, contingency, what a consultation costs and what it covers
- Attorney pages with real credentials, Person schema and sameAs links to bar profiles
- LegalService and Service schema validated, with no result claims the rules would not allow
- The questions your intake calls actually get, published as answers with the caveats intact
Questions from law firms
You can publish the structure, which is what people are actually asking about: hourly versus flat versus contingency, what a consultation costs, what a retainer covers. That is useful and compliant without committing you to a number.
We write to the rules in your state and flag anything that needs a disclaimer, then you or your compliance reviewer signs off before publication. We do not publish result claims or superlatives on a law firm site without that review.
AI drafts it, a senior marketer edits it, and your attorneys review it for accuracy and compliance. Legal content that has not been reviewed by a lawyer does not go on a law firm site.
It changes who calls rather than how many. Someone who has read the answer and still calls is closer to hiring you than someone who called to ask what a term means.
Nothing identifying goes on the site. Case studies, where you want them, are anonymized to a matter type and an outcome, and Quiet Client means we never publish your firm as our client either.